COMING SOON

Barberino’s, Italy’s leading luxury men’s grooming brand, is opening at Rockefeller Center this November.

Adorned in the brand’s signature green palette, the new barbershop will feature two barber chairs and offer tailored services including haircuts, shaves, beard trims, facials, scalp treatments, and hot towel rituals. These treatments form the beating heart of the Barberino’s experience, where wellness takes center stage through rituals, products, and gestures that emphasize the importance of self-care—combining the tools of today with the authenticity of the past.

The store will also feature Barberino’s complete line of in-house haircare, shaving, and skincare products, alongside a curated selection of luxury brand collaborations with a dedicated focus on niche fragrances.

Founded in Milan, the brand was born from a simple idea—to bring back the timeless ritual of grooming by blending classic Italian barbering with contemporary design and hospitality. Barberino’s also honors founder Michele Callegari’s great-grandfather, Giovanni Callegari, who emigrated from Italy to Boston in 1910 and became affectionately known as “Barberino” within the Italian-American community—a legacy that continues to inspire the brand’s name and philosophy.