Black Friday at Rockefeller Center is where the excitement of the holidays meets unbeatable offers. From iconic boutiques and artisanal treats to exclusive experiences and festive keepsakes, we have everything you need to find the perfect gift. Whether you’re shopping for a foodie, a fashionista, a little one, or someone who seems to have it all, Rockefeller Center brings the magic of the season to life. Here’s your curated guide to the must-have gifts and experiences for Black Friday 2025.

For the Sweet Tooth

Start your holiday shopping at the sweetest spots on our 12-acre campus. Magnolia Bakery’s Holiday Cookie Sampler is a crowd-pleaser, featuring gingersnaps, sugar cutouts, jammy thumbprints, and cinnamon-y snickerdoodles—perfect for sharing at a family gathering or gifting to a loved one.

For those who love a taste of the whimsical, Lil Sweet Treat offers three beautifully designed gift boxes that can be filled with their signature confections, making every present a miniature work of art.

If your giftee loves refined pastries, the Holiday Crêpe Biscuit Tasting Set from Lady M is an indulgent treat with 12 handcrafted mini crêpe biscuits in flavors like Vanilla, Chocolate Hazelnut, Earl Grey, and Green Tea, elegantly packaged with holiday accents and a matching gift bag. And for chocolate lovers, Eataly Caffé’s Chocolate Ornaments offer a festive, deliciously sweet surprise that’s perfect for stockings or a dessert table centerpiece.

For the Trinket Lover

If you’re shopping for someone who loves collecting unique items, Rockefeller Center has plenty to delight them. The Shop at NBC Studios offers the SNL Black and Gold Ornament, a playful nod to the long-running comedy show that will shine on any holiday tree.

Music and indie film fans will love the selection of A24 merchandise at Rough Trade Below, including books, hats, shirts, Blu-rays, and holiday ornaments.

For those who enjoy surprises and collectibles, PiQ has you covered. Blind boxes are having a moment — playful little surprises defined by the joy of the unknown and the excitement of finding something rare. PiQ’s picks, from Smiskis to Sonny Angels, make collecting feel charming, lighthearted, and delightfully modern.

For the Accessory Enthusiast

Elevate your loved one’s style with standout accessories. The Dollhouse Locket from Catbird is a miniature work of art—delicately crafted with intricate details that make it perfect for a jewelry collector or anyone who appreciates timeless charm.

Kate Spade is another great option for the accessory lover in your life, offering playful bag charms — this year’s must-have accessory and an effortlessly chic gift for any handbag. Louis Martin offers a show-stopping Diamond Tennis Bangle Link with 0.50 CT of natural diamonds that bring sparkle to the holidays. Each of these pieces makes a statement and can be treasured for years to come.

For the Fragrance Lover

Bring the gift of scent this holiday season. The Holiday 270g Libra candle from Trudon is a celestial masterpiece, with festive constellations gilded in warm gold and a dreamlike design. The Libra candle itself—a woody amber scent named for the constellation—blends rich, intense notes of amber, cedar, and tonka bean, filling any space with warm, soft, balsamic aromas that evoke a magical, star-lit holiday atmosphere.

For a more personal touch, the engraved fragrance bottles from Creed offer a luxurious gifting option, while the Jupiter x DS & Durga Pasta Water Candle from Jupiter makes a unique stocking stuffer at $60.

And for those who love to indulge in sensorial experiences, the holiday gift sets at Aesop are a must-see. This year’s collection features curated selections for skin, hair, and body care, along with home fragrances, all designed to delight hosts, elevate spaces, and create richly sensorial moments for everyone on your list.

For the Bibliophile

For readers and writers, Rockefeller Center’s bookstores and stationery shops have something special. McNally Jackson offers Goods for the Study and a curated selection of books, ideal for literary lovers. Moleskine allows you to personalize notebooks for the writer in your life, while Pineider provides luxurious writing instruments that turn every handwritten note into a work of art.

For the Holiday Lover

Some people live for the season itself, and Rockefeller Center is the ultimate place to bring their holiday dreams to life. The VIP Rock Pass: Holiday Edition provides exclusive, up-close access to the iconic Christmas Tree, a private tour of a hidden rooftop garden, VIP SKYLIFT and The Beam Experiences, and a Champagne toast for guests 21 and over.

Pair that with a visit to the Après Skate Chalets presented by Balsam Hill, where you can warm up after gliding across The Rink at Rockefeller Center Presented by Chase Freedom, and don’t forget to capture the moment with an official Rockefeller Center Christmas Tree photo—the perfect keepsake for holiday memories.

For the Stylish Gentleman

Men who appreciate timeless style will find plenty to love. The Nomad Boots from Todd Snyder are a perfect blend of fashion and practicality, while Brooks Brothers offers wool-blend socks in patterned gift boxes for classic style with a thoughtful touch. N.Peal’s Thames Cable Knit Sweater adds a luxurious, cozy option for layering during the cold months—perfect for gifting to a man who values both comfort and style.

For Tiny Tots

Kids and kids-at-heart will find joy in Rockefeller Center’s playful offerings. At the FAO Schwarz Jellycat Diner, you’ll find the exclusive Black & White Cookie Jellycat — a soft, charming collectible available only at the Diner and made to bring a touch of holiday magic. Little builders can create their own festive masterpiece with a Christmas Tree set from LEGO, while the Nintendo Switch™ 2 system allows you to enjoy your games anytime, anywhere in TV mode, tabletop mode, or handheld mode.

For the Active Adventurer

For those who love fitness or outdoor adventure, Rockefeller Center has gifts that combine style and function. Arc’teryx offers jackets for men and women designed to withstand the cold while looking sleek, and the Airlift Leggings from Alo are perfect for high-performance workouts. To round out the ultimate active lifestyle gift, the Tumi Alliance Biking Backpack is a stylish and practical gift for commuting, cycling, or travel, ensuring that your loved one is prepared for every adventure.

Black Friday at Rockefeller Center brings the holidays to life in New York City. From decadent treats and charming gifts to festive events and one-of-a-kind experiences, there’s magic around every corner. Arrive early, explore every nook, and uncover gifts and experiences that will make this season truly unforgettable.