Get the world's attention
Through contemporary cultural programming, dynamic partnerships, and engaging artistic initiatives, along with our evolving retail landscape, we create memorable and inclusive experiences for our community. Rockefeller Center is “the people’s place,” and tens of thousands of visitors and New Yorkers alike converge here daily. We are a civic space in the heart of NYC, on a global platform with limitless reach. We strive to represent all of New York’s incredible diversity through our programming and partnerships — democratizing our venues, celebrating civic space, and creating community, connection, and a sense of belonging for everyone we serve.
Programming & Partnerships
For partners seeking cultural diversity and high-level engagement, Rockefeller Center is a location unlike any other, with infinite partnership opportunities for brand integration and excellence. From sponsoring one of our existing programs to collaborating on something new, or utilizing one of our spaces to showcase your brand, the opportunities are boundless.
Chanel
To celebrate a century of the iconic fragrance Chanel No. 5, the French fashion house created a one-week site-specific activation across Rockefeller Center.
Virgin Hyperloop One
The single most sustainable form of mass transportation. The Virgin Hyperloop One was showcased on Center Plaza during UN Climate Week.
Peacock
NBC turned Center Plaza into “Peacock Plaza”, welcoming a 15,000-pound Peacock tree in celebration of the network’s new streaming service.
Plaza Rentals, Retail & Experiential Pop-ups
Plaza Rentals, Retail & Experiential Pop-ups
We have a wealth of spaces for branded activations. From high-visibility to high-traffic, outdoor plazas to interior spaces, these opportunities are sure to meet your criteria for on-trend consumer experiences.
Co-Branded Partnerships
Co-Branded Partnerships
Rockefeller Center’s cultural cachet translates worldwide, where it is a shorthand for American tradition, resilience, and innovation. We offer opportunities for multi-year, co-branded partnerships at marquee spaces on campus.
Holidays & The Rink
Holidays & The Rink
Rockefeller Center is the epicenter of New York City’s holiday celebrations. The most famous ice-skating rink in the world, The Rink welcomes skaters from October through April each season. We have a number of ways for your brand to get involved and join in on the festivities.
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Contact Us
Contact us to discuss your next branded partnership at Rockefeller Center!
The Center Newsletter
Receive important seasonal news and updates, learn about store openings, and get special offers.
Film & Photo
Rockefeller Center has a variety of spaces and locations available for film & photo shoots. And a long history of partnering with studios and networks to enhance every production.
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